Zac Efron is grateful for Instagram and Martin Luther King Day

Yes, this is a celebrity tweet, not a political one, but it’s instructive nonetheless.

Just in case you have no conception of pop culture (and I don’t blame you if you don’t!), Zac Efron is a very popular actor who is appearing in the movie Dirty Grandpa, which is coming out soon.  Related to this is Martin Luther King, Jr. Day, which we celebrated this past Monday.  How, on Earth, are these two related, you ask?

Yeah…he definitely confused two things that have nothing to do with each other.  Maybe he was thinking that the African-American emoji that he used in response would make things better?  Because they didn’t:

 

Of course, there was also plenty of negative news about Efron’s tweet.  To his credit, Efron deleted the tweet and apologized:

A post shared by Zac Efron (@zacefron) on

Okay, so what’s the lesson here?  Do not, ever, confuse serious and silly subjects in the same tweet. Efron somehow managed to make a very special American holiday about him, and specifically, his huge number of Instagram followers.  This, of course, is a blatant attempt to self aggrantize and use a very powerful American icon in a completely unrelated matter.  Making broad statements about diversity, inclusion and the power of Dr. King is one thing – but never, ever use sacred American holidays in an effort to promote yourself.  It’s terrible form.

Tweets and Consequences

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