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Facebook is old, Snapchat is YOUNG, and other age observations from a new study

A fascinating new study from Business Insider compares and contrasts the age ranges of users on nine of the biggest social media networks:

Social Networks By Age

For starters, wow, I love the format of this graph, I really do.  It let’s you perfectly compare the ages among these networks.

The most striking and obvious observation is to contrast the top and the bottom networks: Facebook and Snapchat.  Facebook has one of the oldest networks, and the highest percentage of +65 users – which, of course, makes sense in a variety of ways.  The primary reason that seniors use Facebook is in order to keep up with their friends and family, which are slightly different reasons than younger individuals use the network.  Facebook is certainly the best network for that purpose, so it makes sense that seniors would flock there.

On the other end of the spectrum is how young users are for Tumblr, Vine, and particularly Snapchat.  Snapchat absolutely blows away all other networks in terms of the youth of their overall population. However, that should not be confused with the incorrect notion of younger users having completely left Facebook.  Much has been made of the fact that Facebook is losing younger users, but the network is also much larger than any other – roughly 1.4 billion monthly active users and 890 million daily ones. Compare this to Snapchat, which currently has about 100 million monthly active users.  To that end, though the numbers are going the wrong way, young people are still on Facebook, and there are far more users there than anywhere else.  Don’t look to far into the fact that Facebook is losing younger users – it still has a huge lead.  For now.

Any other interesting observations that you’d like to share with us?  Please give all of us your thoughts in the comments!

Social media demographics: Who uses what in 2014

I was just working on a report for a client and came up with some information that I thought was worth sharing.  Everyone who deals with social media, of course, has a limited budget in terms of money and time.  If you are going to use social media, you need to make sure you are getting the most bang for your buck and not using networks that aren’t going to serve your purposes.  To that end, here’s a quick snapshot at some of the demographic information for social media networks.  I hope this information is useful to you!

  • Facebook
    • 900,000,000 unique monthly visitors, with about 150,000 million American accounts (that’s 40% of America).
    • Skews female.  Penetration among age groups declines as users get older, but 60% of 50-64 year olds who are online have a Facebook account, as do 45% of online Americans who are +65.
    • Engagement is declining among younger Americans, but given raw numbers, this is still a huge presence on Facebook.
  • YouTube
    • One billion people watch videos on YouTube every day.
    • Most popular age demographic is 18-29.  No gender difference.
    • 100 hours of video are uploaded to YouTube every minute, and 40% of the use on this network comes from a mobile device.
  • Twitter
    • Roughly 40 million Americans use Twitter.
    • Majority of users are 49 or younger, but the fastest growing Demographic is 55-64.
    • Has higher penetration among African-Americans than whites.
    • More males use Twitter than females.
  • Tumblr
    • Over 200,000,000 Tumblr blogs exist, and there are more than 110 million daily posts.
    • 66% of users are under 35, and 39% of users are under 25.
    • Only 35% of Tumblr users make more than $50,000.
    • High minority penetration rate; Hispanics and African-Americans make up 29% of Tumblr blogs.
  • Instagram
    • Roughly 35 million Americans have Instagram accounts.
    • 28% of users are 18-24.
    • More urban users are on Instagram than people who live in rural or suburban locations.
  • Vine
    • 11% of all millennials have vine on their smartphones, and 9% of Americans have accessed Vine.
    • Over 1 billion loops are watched every day.
    • 5 vines are tweeted every second.

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