When you are measuring the reach of an internet video, one of the most important question is an obvious one: How many views can that video rack up?
Okay, fair enough. But, here’s a more important question: What counts as a video view? It seems straight forward enough, but each platform has a different interpretation of what counts as a view, and this is something you must keep in mind when measuring the success of a video.
So, what are the definitions of a video view?
- YouTube: How, exactly, YouTube counts a view is unknown. However, a view has to be “requested,” and YouTube has security that stops a view from counting if it’s viewed for “mere seconds.” Autoplayed videos don’t count.
- Facebook: Facebook has one of the loosest definitions of a video view. A view counts as when a video is watched for at least three seconds, even if the video autoplays in the Facebook newsfeed. Autoplay will start on the desktop when 100% of the video is visible in the screen, but only 50% on a mobile device.
- Instagram: Like Facebook, a view is counted when someone watches a video for three seconds. Views are not accessible to the general public, however.
- Snapchat: Very differently measured here – Snapchat video views are counted the instant a video loads. However, a user has to tap on a video to get it to load.
- Vine: Views (called Loops) are counted when an entire Vine is watched – usually six seconds.
So, there you have it! Hope this is helpful!