Bush campaign in the basement, Communications Director tweets about bear rape

Well…that’s one of the stranger titles I’ve ever written to a blog entry.

Alrighty.  Jeb Bush, former Governor of Florida, is running for President, and recent polls have him towards the bottom of the Republican pack, garnering just 3% in the last national poll.

Related to this story is the concept of bear rape.  Oy.  So, Leonardo DiCaprio is in a new movie, called Revenant.  Last week, the Drudge Report ran this headline:

Yeah, it’s not true at all.  Enter Tim Miller, Communications Director for Jeb Bush, who sent out this tweet:

Is this a problem?  I’d argue yes.  Here’s why: The Bush campaign, as noted above, is in the toilet.  This is for a variety of reasons, and there are plenty of stories now about how the Bush campaign is seeking to assuage skittish donors and carry on.  Therefore, if I was a high level Bush staffer…let alone the head of Communications…I would only tweet about politics, the campaign, and my candidate.  Tweeting about something as weird as BEAR RAPE gets you off message and generates negative national news headlines for your candidate.  For the Bush campaign to be saved, every ounce of energy must be dedicated towards the resuscitation of the candidate.  Tweets about bear rape from high level staffers won’t get you there.

Tweets and Consequences

Like the blog?  Get the book!  Tweets and Consequences: 60 Social Media Disasters in Politics and How You Can Avoid A Career-Ending Mistake is now available on Amazon for purchase or download.

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