Why, oh why, don’t people listen about hashtags?
Jerry Jones is the owner of the Dallas Cowboys. The Cowboys are having a bad year: As I type this (pre-Thanksgiving) they are 3-7, dead last in the NFC East. They are also in the midst of a serious controversy involving one of their top players, Greg Hardy, after pictures were released that showed the aftermath of the beating that Hardy has been accused of leveling on his then-girlfriend. Jones has been accused of allowing Hardy to play, despite the assault, because of his skill.
Anyway, with all of this going on, the NFL Network thought it was a good idea to hold an #AskJerryJones event. On their morning show last Wednesday, the NFL encouraged people to submit questions to Jones, using the #AskJerryJones hashtag.
So, let’s review: A controversial owner, who has never been popular, for one of America’s most hated teams…yeah…guess how this went?
Did the story generation national, negative press? You bet it did!
Good Lord. Who thought this was a good idea? For the one millionth time: DO NOT HOLD A HASHTAG EVENT LIKE THIS if you have significant, negative controversy. You are just asking for it. For the life of me, I cannot understand why people do not understand this basic rule.