Taxi Association in Australia tries to use hashtag to discuss positives of cabs…nope

As any millennial knows, Uber, Lyft and more have invaded America in a big way, pushing out more traditional taxi companies.  This phenomenon is not limited to the United States, of course; one of the places which Uber has become popular is Australia.  As a result, the Victorian Taxi Association decided to push back by starting the #YourTaxis campaign:

This backfired. Hilariously.

To their infinite credit, the VTA did it’s best to respond to the criticism and address concerns whenever possible:

For the 10,000th time, be careful when launching hashtag campaigns like this.  They can very easily backfire if you are a company (or politician) which has a high degree of negative sentiment.  If that is the case, don’t do a hashtag campaign.  When you do them, you’ll hear from your customers, alright – both good and bad.  Only do a campaign like this if that is truly what you want.

Tweets and Consequences

Like the blog?  Get the book!  Tweets and Consequences: 60 Social Media Disasters in Politics and How You Can Avoid A Career-Ending Mistake is now available on Amazon for purchase or download.

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