As any millennial knows, Uber, Lyft and more have invaded America in a big way, pushing out more traditional taxi companies. This phenomenon is not limited to the United States, of course; one of the places which Uber has become popular is Australia. As a result, the Victorian Taxi Association decided to push back by starting the #YourTaxis campaign:
This backfired. Hilariously.
To their infinite credit, the VTA did it’s best to respond to the criticism and address concerns whenever possible:
For the 10,000th time, be careful when launching hashtag campaigns like this. They can very easily backfire if you are a company (or politician) which has a high degree of negative sentiment. If that is the case, don’t do a hashtag campaign. When you do them, you’ll hear from your customers, alright – both good and bad. Only do a campaign like this if that is truly what you want.
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