It’s time to incorporate more video into your Facebook strategy

We’ve known, for some time, that Facebook’s news algorithm slants towards video.  Facebook is actively trying to take on YouTube, and more changes are coming to the newsfeed that will make Facebook an even bigger player in this area.

First, Facebook is apparently getting ready to launch an entirely separate feed for videos.  Second, the network will allow for multi-tasking; similar to YouTube, it is looking at adding a picture-in-picture video watching capability. Both of these changes reflect Facebook’s realization that the social networking world is becoming more video oriented.

The important question, then, is this: What does this mean to page managers and government officials?  Well, you’re going to have to become more video oriented, and quickly, as this is clearly the direction that Facebook is moving.  The videos don’t have to be of an insanely good professional quality, but they do have to exist.  Obviously, you can shoot a video from your iPhone or iPad, but uploading raw footage may not be professional enough.  I wouldn’t be surprised at all to see Facebook start to update their App in order to add video editing capabilities next; that makes the most logical sense, and other apps, like YouTube, already have that built-in capability.

The good news, here, is that videos which are shot can then be uploaded to other networks as well.  After all, there is nothing that stops you from taking a video you made for Facebook and putting it in your Twitter feed, and since those videos now auto-play, you can get additional views.

Any other thoughts to add about this, or any other Facebook feature?  I’d love to hear stories about your Facebook video experience – please let us know in the comments!

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