Al Roker takes a selfie in a terrible place

Earlier this week, South Carolina was ravaged by Hurricane Joaquin, which killed at least 17 and caused billions in damage.  Naturally, national news organizations ran to the state to cover the disaster, using social media to broadcast pictures of the devastation.  One such reporter is Al Roker, weatherman for NBC’s today.  However, during the course of the coverage, Roker made a poor decision: He took a selfie.

He added the caption, “My crew and I getting ready to report on East Coast flooding from S. Carolina on @NBCNightlyNews with Kate Snow.”

To his credit, Roker did exactly what you should do when you make a mistake on social media: He deleted the offending tweet, acknowledged the deletion, explained what happened and apologized fully:

This was the right call: a selfie, taken in an inappropriate context, is a bad idea, as others have discovered. To his credit, Roker realized this and apologized.  This was certainly a forgivable offense, and while Roker showed poor judgement in sending the tweet in the first place, he showed correct judgement by apologizing, and then responding to others who had concerns about the tweet, even correcting those who said that he had nothing to apologize for:

Again – bad tweet – but MUCH credit to Roker for handling the aftermath properly.

Tweets and Consequences

Like the blog?  Get the book!  Tweets and Consequences: 60 Social Media Disasters in Politics and How You Can Avoid A Career-Ending Mistake is now available on Amazon for purchase or download.

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