Twitter releases handbook for governments & politicians

A few years too late, Twitter has released a 137 page handbook for governmental and political users.  In giving it the once over, it’s a very extensive document which reviews a variety of areas on Twitter, including:

  • Persuasion
  • Rapid response
  • Mobilization
  • Tracking
  • Ad products

Twitter’s landing page for the document highlights the guide’s review of three specific areas: Content strategies, Advanced Twitter tools and Twitter basics.

Many users are making fun of the document, though I’ll be honest: By and large, this is a pretty good document, and I don’t get why people think its funny.  It is a little long, however, and if you think the average governmental user has time to review a 137 page document, you are nuts.  Twitter should release a shorter version that gives an overall outline of the document.  I’ll also add that this document would have been a heck of a lot more useful if it had been released when Twitter was first starting out…and who knows?  Maybe it would have stopped a few people…or more than a few people…from appearing on this blog!

That being said, the information contained in the document is very useful.  The items discussed in it can provide a ton of insight, for new and experienced users, about the best ways that they can use Twitter.  If you have a chance, check it out and at least give the document an overview…you won’t be disappointed!

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