Twitter & Square partner to allow for political donations via Twitter

You can now donate to a political candidate via Twitter.

As noted by Bloomberg, Twitter and Square have partnered to allow you to allow candidate to solicit and collect donations via Twitter.  The partnership allows users to click on a tweet, fill out the necessary information and make a donation with a debit or credit card.

The system, which the New York Times bills as “seamless,” works like this:

To make it work, campaigns will create a Square Cash account, which gives the campaign a unique web handle, known as a “cashtag.” Then, when anyone shares the cashtag on Twitter, a donate button will appear that, when selected, will open a window for a user to input their information and donate using a debit card. And after they’ve done it once, the app saves their information, allowing for one-click donating the next time.

Previously, candidates, of course, could tweet out links for how people could donate.  However, that would take users to a separate URL, and as anyone who has every made a mobile purchase on their phone knows, those systems could be clunky and awkward. This system, since it’s integrated with Twitter, is much more advanced.  It is quicker, easier for donors to operate, and easier to tweet about.  It’s also smart for Square, since it gives candidates yet another reason to use their system as opposed to another, like PayPal or Google Wallet.  Additionally, this will make it easy for supporters to tweet and share donation information about their selected candidates.

Chalk this one up to the latest integration between the campaign, fundraising and social media world.  This could also be important to more than just Presidential candidates – since it is available to political candidates of all levels, it can be important to hooking in your already existing social networks into your fundraising apparatus.  Frankly, I’ll be using it when I run for reelection – and I may open a Square account instead of a PayPal one.

Tweets and Consequences

Like the blog?  Get the book!  Tweets and Consequences: 60 Social Media Disasters in Politics and How You Can Avoid A Career-Ending Mistake is now available on Amazon for purchase or download.

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