Frequent readers of the blog know that the dumbest thing which a controversial elected official can do is hold a social media Q&A, using a hashtag. Even if you are able to generate positive traction, the negative news stories will drown out the positive ones. So, guess who decided to hold #AskTrump last week?
And, how did it go? Here are some samples:
So, let’s review the follow equation…call it Schlossberg’s Principle of Hashtags:
Controversial figure + Open request for input on social media = Media fail
STOP DOING THIS.
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