Donald Trump holds #AskTrump. STOP. DOING. THAT.

Frequent readers of the blog know that the dumbest thing which a controversial elected official can do is hold a social media Q&A, using a hashtag.  Even if you are able to generate positive traction, the negative news stories will drown out the positive ones.  So, guess who decided to hold #AskTrump last week?

And, how did it go?  Here are some samples:

And how did the media cover it?  Not well.

So, let’s review the follow equation…call it Schlossberg’s Principle of Hashtags:

Controversial figure + Open request for input on social media = Media fail


Tweets and Consequences

Like the blog?  Get the book!  Tweets and Consequences: 60 Social Media Disasters in Politics and How You Can Avoid A Career-Ending Mistake is now available on Amazon for purchase or download.

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