Donald Trump holds #AskTrump. STOP. DOING. THAT.

Frequent readers of the blog know that the dumbest thing which a controversial elected official can do is hold a social media Q&A, using a hashtag.  Even if you are able to generate positive traction, the negative news stories will drown out the positive ones.  So, guess who decided to hold #AskTrump last week?

https://twitter.com/realDonaldTrump/status/645961611539296257?ref_src=twsrc%5Etfw

And, how did it go?  Here are some samples:

https://twitter.com/mckklin/status/646326197425561600

https://twitter.com/tribbianibarnes/status/645990061738172420

https://twitter.com/miamckenzie/status/646018540198338560

https://twitter.com/TCBrawler/status/646364610740813825

https://twitter.com/adept2u/status/645963244515930112

https://twitter.com/LiamPLEdwards/status/645976313954742272

https://twitter.com/zapslauren/status/645994861812969472

https://twitter.com/ceruleanized/status/646411193377259520

https://twitter.com/chasebrignac/status/645990189358284800

And how did the media cover it?  Not well.

So, let’s review the follow equation…call it Schlossberg’s Principle of Hashtags:

Controversial figure + Open request for input on social media = Media fail

STOP DOING THIS.

Tweets and Consequences

Like the blog?  Get the book!  Tweets and Consequences: 60 Social Media Disasters in Politics and How You Can Avoid A Career-Ending Mistake is now available on Amazon for purchase or download.

One Comment

Thanks for participating in the discussion!

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s