A new Pew report is out; the report takes a look at social media use in America. It’s findings, as always, help to illuminate the state of social media.
I would highly recommend that you check out the entire report, but from my perspective at least, here are the major findings and insights:
- Messaging Apps are growing, with 36% of all smartphone users using such an app, and 17% using an app which automatically deletes a message. Users of these apps tend to be younger than 29, college educated and live in an urban area.
- Facebook growth has slowed, but that’s largely a result of it having less room to grow. Pinterest and Instagram continue to grow at high rates; Twitter’s growth has completely plateaued, and LinkedIn has actually shrunk….?
- In terms of demographics of specific platforms:
- Facebook is more popular among women than men. Users are also young and have high levels of income.
- Pinterest has the highest gender disparity of all networks (44% of women vs. 16% of men). It’s users are young, less wealthy than Facebook and more suburban/rural than urban.
- Instagram is the most popular network for racial minorities. It’s users are overwhelmingly young.
- LinkedIn has a strikingly even gender ratio, older users, and the most educated and wealthiest user base.
- Twitter users are relatively even across important demographic variables, except for geographic location, which skew urban.
- In terms of frequency of use, Facebook does the best, followed by Instagram, Twitter, Pinterest and LinkedIn.
What does this say about the current state of social media? A few things:
- Messaging apps are here to stay and should be used accordingly.
- Serious demographic disparities exist between all platforms, and your social media use should be tailored accordingly.
- Facebook is still the undisputed king.
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