A fascinating new study from Business Insider compares and contrasts the age ranges of users on nine of the biggest social media networks:
For starters, wow, I love the format of this graph, I really do. It let’s you perfectly compare the ages among these networks.
The most striking and obvious observation is to contrast the top and the bottom networks: Facebook and Snapchat. Facebook has one of the oldest networks, and the highest percentage of +65 users – which, of course, makes sense in a variety of ways. The primary reason that seniors use Facebook is in order to keep up with their friends and family, which are slightly different reasons than younger individuals use the network. Facebook is certainly the best network for that purpose, so it makes sense that seniors would flock there.
On the other end of the spectrum is how young users are for Tumblr, Vine, and particularly Snapchat. Snapchat absolutely blows away all other networks in terms of the youth of their overall population. However, that should not be confused with the incorrect notion of younger users having completely left Facebook. Much has been made of the fact that Facebook is losing younger users, but the network is also much larger than any other – roughly 1.4 billion monthly active users and 890 million daily ones. Compare this to Snapchat, which currently has about 100 million monthly active users. To that end, though the numbers are going the wrong way, young people are still on Facebook, and there are far more users there than anywhere else. Don’t look to far into the fact that Facebook is losing younger users – it still has a huge lead. For now.
Any other interesting observations that you’d like to share with us? Please give all of us your thoughts in the comments!