File this one under “wrong account,” as the official account for CBS Los Angeles sent out this tweet last week:
Yes, that’s right, one major media network is complaining about another two. Specifically, the tweet was referring to Fox and NBC, who were airing a Semifinal game and Premier League match, respectively.
Naturally, the tweet was deleted, and an apology followed shortly thereafter:
Normally, with something like this, you think it’s a screw-up related to Hootsuite or Tweetdeck, programs that allow you to manage multiple Twitter accounts. It’s a pretty common error – people confuse two accounts and send one message to the wrong one – heck, it’s so common that I have a whole chapter on it in my book. That being said, this tweet was sent via “Twitter Web Client” – which means that someone was just using regular old Twitter when they made the error. Oops.
The point? Twitter errors like this can happen regardless of the client you are using – so always make sure you know what account you have logged into!
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