By the numbers: 2016 Presidential candidates and Facebook

Towards the end of the 2014 elections, I did an analysis of how candidates in the tightest races were doing in terms of Facebook and Twitter followers. The ultimate conclusion?  The numbers of followers did not correlate to the ultimate winners and losers.

However, I think a look at the 2016 candidate’s Facebook & Twitter followers will be more instructive.  Why?  Because they are likely connected to the overall buzz that the candidates are generating and their overall awareness.  As the Obama campaign taught us, a powerful, active and large social network following can be incredibly useful for generating donations, volunteers and votes.

So, where do the (likely) 2016 candidates stand?  Here’s what we have, in terms of Facebook likes, for the political/personal pages of the various candidates.



What conclusions can we draw from this?

  • The longer someone has been in office, the more followers they have.
  • Media figures who have more than just a “political” profile have more likes.
  • The longer someone has been out of the public eye (George Pataki), the less likes they have.
  • No one comes close to former Secretary Clinton, and that does match the public polls thus far.

Anything other thoughts to add to this? Let us know in the comments!

Tweets and Consequences

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  1. It would be nice if you updated these numbers (presumably from Apr 2015), occasionally, at least through Nov 2015, and rank them by the # of “Likes,” not by their names. Also, I disagree with your analysis about length of gov’t service and being in the public eye as factors in the number of existing “Likes”: Jeb Bush has been in the public eye since the 2000 election, where, as the Gov. of Florida, he was deemed responsible for tainting that year’s Presidential election (more importantly and not noted by the press: how many other, non-national, elections were so affected?). By your reasoning, he should have TONS of “Likes” by now! Also, you didn’t specify whether the numbers were from one social media source or multiple sources (i.e., do ALL the candidates have BOTH Facebook and Twitter accts?). And, some candidates have multiple social media accts (i.e., one for themselves, one for their office, one for their campaign, etc); did your numbers include ALL of those, or just some? If all, then there is bound to be some overlap, making the numbers specious. And, if you can stand one more observation, there is no way of knowing whether a given candidate’s social media acct is “real” (i.e., it could be a supporter, paid or otherwise; granted, Facebook “verifies” high-profile people/groups, but, that may not prove to be of value, if they were misled). Regardless, the article was interesting, if only to satisfy (somewhat!) my curiosity about the candidates’ social media numbers! (it saved me some time, but, given my comments, it may not be adequate).


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