Towards the end of the 2014 elections, I did an analysis of how candidates in the tightest races were doing in terms of Facebook and Twitter followers. The ultimate conclusion? The numbers of followers did not correlate to the ultimate winners and losers.
However, I think a look at the 2016 candidate’s Facebook & Twitter followers will be more instructive. Why? Because they are likely connected to the overall buzz that the candidates are generating and their overall awareness. As the Obama campaign taught us, a powerful, active and large social network following can be incredibly useful for generating donations, volunteers and votes.
So, where do the (likely) 2016 candidates stand? Here’s what we have, in terms of Facebook likes, for the political/personal pages of the various candidates.
- Hillary Clinton: Interestingly, there is no official political page for the former Secretary. However, the “unofficial” Ready for Hillary page has 2,189,012 likes.
- Martin O’Malley: 61,074
- Bernie Sanders: 934,488
- Jim Webb: 19,812
- Jeb Bush: 164,832
- Ben Carson: 1,224,090
- Chris Christie: 103,025
- Ted Cruz: 1,203,823
- Carly Fiornia: 31,735
- Lindsey Graham: 98,913
- Mike Huckabee: 1,695,089
- Bobby Jindal: 233,131
- George Pataki: 3,110
- Rand Paul: 1,847,850
- Rick Perry: 1,166,873
- Marco Rubio: 721,327
- Rick Santorum: 258,700
- Donald Trump: 1,629,164
- Scott Walker: 225,036
What conclusions can we draw from this?
- The longer someone has been in office, the more followers they have.
- Media figures who have more than just a “political” profile have more likes.
- The longer someone has been out of the public eye (George Pataki), the less likes they have.
- No one comes close to former Secretary Clinton, and that does match the public polls thus far.
Anything other thoughts to add to this? Let us know in the comments!
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