CPAC tries to solicit questions via a hashtag – guess how well this went? Just take a wild guess!

CPAC is not doing well on the internet.  First, they confused the pictures of two African-American men on their mobile website; then, this disaster:

So…guess how well this went?

There is a right way to solicit questions via a hashtag and a right way to respond to the trolls (see Governor Wolf’s Twitter Town Hall last week for an example in how to do it right), but just throwing a hashtag out there for the public is a bad, bad idea if you are as controversial as CPAC.  They generated a ton of press and interest in the hashtag, but probably not the kind that they wanted.  The lesson, again: don’t ask for questions from the public if you have a ton of controversy or negative sentiment behind your name, and at a bare minimum, be prepared for trolling.

So, lesson to all controversial brands: stop this, or at least be prepared to deal with it.

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Hey, do you like to read?  My book, Tweets and Consequencesis now in print!  If you want a print copy, Email me at michaelschlossberg@gmail.com and I’ll get you a copy!

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