No, that’s not a hashtag I just made up–It’s a real one, courtesy of South Dakota.
Here’s the deal: “jerking” while driving is when drivers hit icy roads and then jerk the wheel in an attempt to right their car. However, the overcompensation then causes an accident. Jerking, of course, has an entirely different meaning, and officials in South Dakota admitted that the innuendo was intentional.
This has been turned into an entire media campaign, complete with pictures, ads, and, of course, the Twitter hashtag. Naturally, Twitter is having a field day with this one:
As you can imagine, some legislators were upset with the ad. South Dakota State Representative Mike Verchio was going to hold a Transportation Committee hearing on the issue, saying that the entire campaign was “a terrible error in judgment.” However, the campaign was then cancelled. Said Trevor Jones, secretary of the South Dakota Department of Public Safety:
“I decided to pull the ad. This is an important safety message and I don’t want this innuendo to distract from our goal to save lives on the road.”
However, as I write this entry, the website remains live.
The lesson? Uhh…don’t make driver safety campaigns that intentionally allude to masturbation. Seriously, this is just ridiculous. How could an entire group of people think that this was a good idea? I get what they are going for, and hey, they probably really increased the awareness of “jerking” while driving, but this kind of juvenile humor absolutely needs to be avoided by the government. This was inappropriate, as far as I am concerned.
Agree or disagree? Let me know in the comments!