This was one of those unintentional Twitter mistakes that was actually pretty well handled: in a tweet that was captured by Politwoops, Governor Christie’s office accidentally tweeted about bongs from his official Twitter account:
Clearly, nothing about the above tweet was right. It was quickly deleted and replaced by the appropriate tweet:
The Governor then joked about the errand tweet:
This is pretty much as good as you can handle a Twitter mistake, or at least one of this magnitude (pretty minor): You acknowledge what happened and you joke about it. An apology wasn’t really necessary here, since this was minor and obviously unintentional.
I will add that this entire danger does show the danger of tweeting too quickly. I’ve been a victim of this as well, and pretty recently, but if you don’t prove your tweets you can find yourself in hot water. It happens to everyone, but for your own sanity, proof your tweets before hitting that send button.