Election 2014: Who is winning Twitter?

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Following up on yesterday’s entry, I want to take a look at the top six Senate races and the Twitter accounts of the various contenders.  The post below checks out their various pages, as well as the amount of followers, type of content and frequency of updates.  Again, the purpose of this entry is to see which campaigns are doing well on Twitter, and which aren’t.  When the election is done, I’ll be very curious to compare the winners to the losers and see what role we can assign to social media – if any.

Anyway, to the pages!

Alaska

  • Senator Mark Begich (D)
    • Followers:  3,360
    • Past five pieces of content: Retweet of voting message, Picture from event, Group endorsement, Debate tweet and Debate tweet.
    • Frequency of tweets: Within one day.
  • Dan Sullivan (R)
    • Followers: 2,023
    • Past five pieces of content: Ad, positive message retweet, volunteer request, individual endorsement, attack ad.
    • Frequency of tweets:  Within one day.

Arkansas

  • Senator Mark Pryor (D)
    • Followers: 1,981
    • Past five pieces of content: Event picture, supporter picture, encouragement for early voting, news about minimum wage ballot petition, early voting graphics.
    • Frequency of tweets: Within past day.
  • Representative Tom Cotton (R)
    • Followers: 8,693
    • Past five pieces of content: Newspaper endorsement, picture of meeting voters, Response to someone who said they were voting for him, ad, ad.
    • Frequency of tweets: Within past day.

Colorado

  • Senator Mark Udall (D)
    • Followers: 2,520 
    • Past five pieces of content:  Volunteer recruitment, event pics, event pics, volunteer, event quote.
    • Frequency of tweets: Within one day.
  • Representative Cory Gardner (R)
    • Followers: 8,079
    • Past five pieces of content: Thanks to volunteers with pic, Thanks to volunteers with pic, Thanks to volunteers with pic, Thanks to volunteers with pic, Go Broncos!
    • Frequency of tweets: Past five days.

Kansas

  • Senator Pat Roberts (R)
    • Followers: 1,908
    • Past five pieces of content: Event pics, event quote, event quote, event quote, event pics.
    • Frequency of tweets: Within one day.
  • Greg Orman (I)
    • Followers: 5,428
    • Past five pieces of content: Endorsement quote, endorsement quote with pic, YouTube clip of debate, endorsement quote, event pic.
    • Frequency of tweets: Within past two days.

Louisiana

  • Senator Mary Landrieu (D)
    • Followers: 4,566
    • Past five pieces of content: Event advertisement, early voting graphic, early voting graphic, event advertisement, newspaper endorsement.
    • Frequency of tweets: Within one HOUR.  
  • Congressman Bill Cassidy (R)
    • Followers: 8,133
    • Past five pieces of content: Comparison ad, event advertisement, event pictures, early voting picture, early voting picture.
    • Frequency of tweets: Within one day.

Iowa

  • Congressman Bruce Braley (D)
    • Followers: 4,390
    • Past five pieces of content: Volunteer request, volunteers in action/request, advertisement, advertisement, “commit to vote” link.
    • Frequency of tweets: Within three hours.
  • Joni Ernst (R)
    • Followers: 7,264
    • Past five pieces of content: Event pics, event pics, petition for college affordability, early voting, event picture.
    • Frequency of tweets: Within eight hours.

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