One of the problems I run into on Facebook is that I simply have too many pages, and message coordination can be a challenge. I suspect that there are many other elected officials and business leaders who are in a similar spot: you have a personal page, but you don’t want to put too much stuff about work on it, lest you bore people to death. If you are an elected official, you have your personal page, your legislative page, and maybe a campaign page…and that is when things can get really confusing.
With 2-3 pages to manage, message coordination can be a chore. How to you decide when to post something on your personal page, your legislative page or your campaign page? Here are some thoughts:
- Use the 1 in 10 rule: Self promotion should be a part of any Facebook activity – but, again, don’t overdo it. A good rule of thumb for businesses is that one in every ten posts should be blatantly self-promotional and advertise a sale/new product. I believe that the same should apply to elected officials when it comes to making political posts on your Facebook profile.
- Make the 1 count: If you adhere by the rule above, you better make the “1” count. Make it a good post that will psych up your friends and give people faith in your abilities as an elected official. Otherwise, you’ve wasted an opportunity.
- Do not neglect the legislative page: Self-promotion and horn-blowing is far more acceptable on your legislative page than on your personal page. Make sure that you aren’t so busy using your personal page that you forget to update your legislative one.
- Depending on who you are, keep the partisan shots to your campaign page: I am a Democrat, no doubt, but I tend to stay off of the partisan warpath on social media. This is for a variety of reasons, but mainly because I don’t want to be viewed as a partisan; I want to be viewed as someone who gets the job done. To that end, I tend to keep the attacks off my legislative page, and relegated to my campaign page. If you operate the same way, great. If, however, you like being known as a partisan, don’t hesitate to open fire on your legislative page. Just be careful and keep campaign attacks off – you can get in trouble for that.
- Let feedback be your guide: If people don’t like what you are posting, they literally won’t like it – or comment, or share. Compare what you post on your personal page to other posts and see what the response is. If it isn’t comparatively positive, change topics or cut it out.
- Advertise your page: You will inevitably make new Facebook friends over time. Every few months, repost a link to your official page and encourage people to like it. This will allow you to rope in new fans and readvertise your page to folks who may have previously missed it.
Does this make sense to you? Any other tips to add? Let me know in the comments!