A new ad, produced by former Romney strategist Vinny Minchillo, seeks to remind us that Republicans Are People To:
I severely question the wisdom of an ad that seems to accept, as a basic premise, that Republicans may not be people, but okay, whatever. The kicker of this ad starts at about 1:09, with this hashtag:
Guess how well this went?
I have written about this time and time again: A hashtag like this is not a good idea. If you do a quick search on the hashtag #ImARepublican, the bad tweets outnumber the good. Hashtag use for elected officials and politicians isn’t necessarily a bad thing, but in cases like this, the ad just leaves the opportunity for criticism wide open. If you are going to use a hashtag like this, you have to ensure that your supporters will use it too.
Frankly, I think this whole ad is a terrible one, and the bad hashtag just compounds it. If the ad were coming from a better place (not assuming that users need to be reminded that Republicans have feelings), and it encourages a more specific call to action (Let us know why you are a Republican at #ImARepublican!), the results might be better. But, in general, highly controversial figures who will not be able to rally support should avoid mass hashtag use.
Hopefully, eventually, people will learn that!
Any thoughts to add? Care to add why #ImARepublican? Let me know in the comments!