Looking for inspiration for your next blog idea? Doing research on yourself, or another local politician or a local topic, and looking to see what content is the most successful on social media? Want to see which sections of a website, or your website, are being shared the most? Check out to Buzzsumo, which is pretty close to the Google of social search.
Like Google, Buzzsumo functions as a search engine that allows you to input queries. What comes back, at least if you don’t pay for the service and use it for free, is a list of responses, sorted by how many times your query was shared via Facebook, Twitter, LinkedIn, Pinterest and Google+. The website specifically mentions four potential uses of the services:
- Content Insight, which allows you to see what specific topics are the most social within a topic or a website.
- Influencer Amplification, which allows you to find and understand key influencers within each topic.
- Content Alerts, which are essentially Google Alerts for an article or social post.
- Competitor Analysis, which allows you to see what information is being shared the most from an identified competitor, and what content works best for them.
I’m not gonna lie – I think this is fascinating. And awesome. If you are short on financial resources, there is a drawback here, as the website uses a Freemium model. Reduced and limited results are available for free, but you have to pay to use the full website, and their cheapest plan is $99/month.
That being said, if you can afford it and there’s a value here for you, go for it. The uses of elected officials are endless:
- Track your own mentions and see which of your content is being shared the most.
- Track local content, using local keywords, or political issues that are useful to you.
- Track the content being successfully shared that mentions other local electeds.
I can really see this being useful for not only individual elected officials, but larger communication shops, who can use the information to track the social success of various members and clients.
Do you have any experience with Buzzsumo, including tips on how to use it better? Let us know in the comments!