File this one under unintentional double entendre: Congressman Stephen Fincher (R-TN) accidentally tweeted that he loved shagging, referencing a song, not the British slang term for sex.
Here’s what happened, as captured by Politwoops: someone with access to the Congressman’s official Twitter account was listening to Pandora, and sent out this tweet, in reference to the song that he was listening to:
As you can see in the link, the song that Congressman Fincher is referring to is “I Love Beach Music” by The Embers. The tweet was deleted nine hours after being sent. According to Fincher’s spokeswoman, Elizabeth Lauten, Pandora was somehow linked to the Congressman’s Twitter account. This tweet was not sent through the Congressman, but apparently via an unlucky staffer who had access to his Twitter account. Said Lauten, “It had nothing to do with him at all.” Shagging has a meaning other than the British-slang: it also means type of dance done at the beach, at least in the south.
Alright, this was clearly an accident, it happens, though I will add that the Congressman could have shown some humor and noted that he deleted the uintentional tweet with a funny message. That being said, how can you prevent such accidents going forward? Two points:
1) Make sure that staff NEVER links the account to a third party: The tweet in question was sent out because a staffer accidentally linked the Twitter account to Pandora. Pandora, like many other apps, allows you to link your app account to your Twitter account, and then send out a tweet about your activity. My guess? A staffer linked their Pandora account to the Congressman’s Twitter account and thought they were sending out a tweet on their personal account. Instead, they sent out this tweet from the Congressman. This is certainly not the first time that such a mistake has occurred, as it is very easy to do.
2) Use different apps for professional and personal tweeting: It is SO easy to make this mistake. The best advice I can give to avoid it: If you must use one device for your personal and professional Twitter accounts, make sure to use different services for different accounts. For example, use the Twitter app for your personal account, and use Hootsuite or Tweetdeck for your professional accounts. This way, you keep an easy and obvious separation between accounts. Doing this makes a mistake like the one above much harder to make.
Any other advice you want to share to prevent this type of disaster from occurring? Let us know in the comments!