If you look at your Facebook and Twitter feed of elected officials, I’d guarantee you can categorize most of the types of update that they put out. Generally speaking, they fall into one or more of a few broad categories. Of course, the more important question is this: why does what category someone posts in matter?
- You never want to have too many updates of the same type. It gets boring.
- Knowing the categories can help you determine new and different types of content. This, of course, can help keep your page fresh, interesting and interactive.
So, to that end, here are a few types of social media updates that any elected official should post. Keep in mind, of course, that this is not a complete list.
Event: If you are participating an event, take a picture and upload it. Or share a quote. Or use Soundcloud to upload your remarks. But let people know where you are and what you are doing.
Out and about: By “event,” I mean a formal event in which your participation is noted ahead of time and your remarks, if any, are likely scripted. By out and about, I mean that you are just somewhere in the community (an anchor store, a Farmer’s Market, etc). Take a picture. Check-in. Just show people that you are moving.
Constituent Oriented: Have a cool constituent program that you want to share? Or a cool constituent story? Get permission first, then share it! It’s always good to show how constituent oriented your office is.
Legislative/policy: These type of updates center around a specific piece of legislation or policy and usually involve an elected taking a stance one way or another. Be warned, these are usually the types of updates that are most likely to get you into an argument, and these are the type of statements that can come back to haunt you in a campaign mailer. Use these with caution.
Personal: Please, please don’t be a robot. Be personal. Every now and then, it’s okay to share something funny or show the world a picture of your kids. I’ve said it a million times and will say it a million more: People like knowing that their elected officials are real human beings that have more to do than just be elected officials.
What do you think? Anything you want to add? Let me know in the comments!