How elected officials can find themselves in social media and mainstream media

I know, this sounds like the set-up for a punchline, but elected officials like to read news about themselves.  Sigh.  Yes, we have big egos, I know, I know….

In all seriousness, it is important for an elected official to be in the news for reasons that have nothing to do with politics or ego.  Elected officials should be in the news to let constituents know that they are actively engaged in the community.  Our constituents should know what we are doing, what our latest legislative initiatives are and how we are working to make their lives better.  Social media is nice for that, but mainstream media is still the best way of connecting with constituents on a massive level.

However, tracking that type of outreach can be difficult.  There are so many different forms of news out there finding when you have been mentioned can be difficult.  To that end – here’s a few ways to make life easier in terms of keeping track of yourself in the news:

  • Twitter search: Twitter allows you to search public tweets for a variety of keywords.  You can also search for mentions of your twitter account.  Searching for your name, last name or district can be very helpful in terms of seeing when people are talking about you.  You can also use this to search for keywords, like bills you have introduced, events you are working on, etc.
  • Search columns:  If you use a social media management platform, like Hootsuite or Tweetdeck, you can set up columns for search queries.  This way, you can be automatically updated whenever anyone even says your name on Twitter.
  • Google alert:  Google Alerts will Email you whenever the terms you select (like your name, district, etc) are picked up in a search.  You can set it up for as many alerts as you want, and the Emails can be as often as whenever a search term is picked up or once a day.  This is a free service.
  • Google news: Search for yourself or related keywords on Google News.  Google News tracks a variety of news outlets and blogs.  Every now and then, search for your name and see what comes up.

Anything to add?  Let me know in the comments!

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