First, let me be clear what this entry is not about: sounding the death knell of Facebook. I am not screaming that Facebook is going broke and that advertisers should take the tens of billions that they invest in Facebook and put them into Pintrest instead.
I do want to make a point though: Facebook does have a youth problem, and it may have ramifications, in the long-term, for the platform. From the standpoint of governing and politics, it may require an expansion of attention and effort.
That’s a 25% drop in 13-17 year olds in three years. That could be seriously problematic for the network. Now, it’s not as if teenagers are putting down their phones and embracing the warm sunshine. They are still on Social Networks but different ones like Vine, Pinterest, Snapchat and Instagram.
So, what does this mean for government? First, if you want to communicate with teens, Facebook does still win in raw numbers, but you need to pay attention to alternative sources as well.
In the long term, this means that you will need to keep an eye on trends. As these teens become adults and their purchasing power increases, and they become voters and more engaged citizens, it will be interesting to see whether or not their social media tastes shift towards Facebook or continue to turn away from it. Remember MySpace? That once ran the world in terms of Social Networking. Facebook is too smart not to adapt, but this will be interesting to watch.
Right now, Facebook is certainly the best Social Media platform for communicating with your constituents. If these trends keep up, that may change.
What do you think? Am I right or wrong? Let me know in the comments!