In case you aren’t familiar with it, Vine is the latest in Social Media. I call it Twitter for video (no, I am not the first to come up with that brilliant comparison) – it’s a six second video that allows for limited editing. You can then upload it right to Facebook and Twitter – indeed, the video itself is displayed right in your Twitter stream. Twitter bought Vine over a year ago, so that probably has something to with why the two integrate so well!
Vine does have incredible uses for politicians, albeit unexplored ones. Many are similar to how electeds use Instagram. Here are a few ideas:
1. Voting: In June 2013, Congressman Eric Swalwell became the first Congressman to Vine his Vote, recording a Vine of his vote against an anti-abortion bill. If you can do this, do it! It’s a great way to put extra attention on a particular issues. Make sure that you find out if you are able to take such a video, however. In Harrisburg, we are not allowed to take pictures or video on the floor without specific authorization from the Speaker’s office – so don’t run afoul of any rules!
2. Speeches & events: Here’s an area where Vine has an advantage over Instagram. You can show live shots of parades, speeches, events, etc., options that you don’t have with a simple picture. It can be hard to actually grab the right video clip, but well worth it if you can make it work.
3. Show your state capital: I’ve shot one Vine – it was me on the House floor (before we were in session, which is why it was okay), trying to capture the incredible majesty of the building. I’d recommend the same thing to anyone.
4. Explain what’s coming next: A selfie Vine of you walking, standing, whatever, and talking about an upcoming important issue or event is never a bad thing. Again, here’s the most obvious advantage that video has over pictures and text – you can, personally, explain an upcoming issue. Of course, you only have six seconds…so be brief!
5. Behind the scenes: If you can, show behind the scenes of an event, press conference, etc. Or, show a press conference from a different angle – yours! People love seeing what goes on when the curtain is lifted. Social Media gives them that opportunity. Don’t be afraid to show people what the world looks like from your perspective.
Any others to add? Let us know in the contents!