What the heck is going on in Wisconsin? Back when Scott Walker was running for Governor, two staffers (and thus Walker) caught flack when they tweeted out a racially-tinged response to President Obama’s support of a high-speed rail line (a link to a video for “C’Mon Ride It (The Train), as performed by Quad City DJs, an all black band, on Soul Train, a show that largely features African American music). Then, back in August, Steven Kreiser, assistant deputy Secretary of State at the Wisconsin Department of Transportation, was busted for his anti-immigrant Facebook comment:
“You may see Jesus when you look at them,” Steven Krieser, assistant deputy secretary at the state Department of Transportation, wrote Tuesday regarding illegal immigrants. “I see Satan.”
Krieser wrote that a “stream of wretched criminals” is crossing the border without obstruction. These individuals, he said, “completely ruined” entire states and industries, breeding “the animus that many American citizens feel toward them.
Krieser was fired two hours later.
Now, in the latest racist rant from a staffer, Walker’s Deputy Campaign Finance Director, Taylor Palmisano, was caught tweeting racism:
You will notice that the tweets are more than two years old. Not that this helped Palmisano; he was fired yesterday, after the tweets were discovered. Walker’s campaign did condemn the remarks:
“Taylor Palmisano has been immediately removed from her position with the Friends of Scott Walker campaign,” said spokesman Jonathan Wetzel. “Both the Governor, and the campaign, condemn these insulting remarks which do not reflect our views in any way.”
This is clearly, not the message that Walker, or the GOP, are looking to promote, particularly in light of the fact that there most recent Social Media/Racism scandal was TWO DAYS AGO.
Two lessons here. First, when you play at the level that Walker is playing at, it might not be a bad idea to do a background check on all staffers. Firms are out there that can check Twitter and Facebook for offensive content, thus screening inappropriate material, and personal, as is necessary. Second, your Social Media policies had better be clear about what sorts of content are completely unacceptable. That wouldn’t have helped with Palmasano, as his comments were from years ago. But it might have made Krieser think twice.
That, and really, just don’t be racist. That’s a much better idea.